Wednesday, January 28, 2009
Tuesday, January 20, 2009
NASCAR.COM - Team, driver, and sponsor each find another chance - Jan 20, 2009
NASCAR.COM - Team, driver, and sponsor each find another chance - Jan 20, 2009
CONCORD, N.C. -- The race team had recently laid off most of its employees, sold most of its equipment, and battled persistent speculation that it was closing its doors. The company had recently lost $100 million in a failed advertising campaign and hired a new CEO. The driver had recently parted ways with a storied organization, one that was supposed to have a front-office position waiting for him once his competitive days were done.
Not too long ago, Hall of Fame Racing, Bobby Labonte, and an Internet search engine called Ask.com all faced futures about as stable as a 401(k) fund. Yet somehow they all found themselves together Tuesday on the second day of the NASCAR Sprint Media Tour, a trio embodied in a white No. 96 race car with Labonte's name scrawled over the door, the team's insignia stamped on a side post, and the company's logo splashed across the hood. Hall of Fame's owners get another chance to show they're not the NASCAR neophytes so many perceived them to be. Ask.com gets another chance to make up for past advertising missteps. And Labonte gets another chance to prove he's not quite finished yet.
"I have to admit that sometimes after doing this for awhile, you kind of do some of these things, or you do the photo shoots and you're like, 'OK, I've got to go do another photo shoot,' and do all that stuff," the usually mild-mannered past champion said. "But I am freaking excited about this."
Wednesday, January 14, 2009
NASCAR.COM - Labonte will drive No. 96 for Hall of Fame in 2009 - Jan 14, 2009
NASCAR.COM - Labonte will drive No. 96 for Hall of Fame in 2009 - Jan 14, 2009
Bobby Labonte will drive the No. 96 Ford with Ask.com as a sponsor in 2009. The 2000 Cup Series champion, Labonte will drive for Hall of Fame Racing, which announced an alignment with Yates Racing on Tuesday.
Bobby Labonte will drive the No. 96 Ford with Ask.com as a sponsor in 2009. The 2000 Cup Series champion, Labonte will drive for Hall of Fame Racing, which announced an alignment with Yates Racing on Tuesday.
Subscribe to:
Posts (Atom)
