Super 8 now official lodging for 43 car

HOTELS magazine: "Rosanne Zusman, Super 8 vice president of marketing, announced that the brand has signed an agreement with Petty Enterprises to become the official lodging sponsor of the Number 43 Cheerios/Betty Crocker Dodge driven by Bobby Labonte,
a past Nextel Cup series champion.

“Research has shown that nearly 40 percent of our guests are interested in NASCAR, and our continued association with racing has created a definite preference for the Super 8 brand,” said Zusman. “Investing in this sponsorship is an efficient and effective use of marketing funds.”

As part of the sponsorship, the Super 8 logo will be displayed prominently on the race car, driver and crew team uniforms, team trailers, pit boxes and transporters including merchandise haulers. "